Privacy Policy

Effective Date: February 7, 2022

Clarus Direct, LLC, d.b.a. LivePlayGo™ ("LivePlayGo," "we," "us", “our”), is the owner of the site (the "Site") and has developed this Privacy Policy, which details important information regarding the collection, use and disclosure of site visitor information collected on the Site. We provide this Privacy Policy to help you make an informed decision about whether to use or continue using the services found at our Site ("Services").

This Privacy Policy is incorporated into and subject to the Terms of Use and Terms of Service. Each time that you access or use the Site or our Services, you signify that you agree to be bound by the Terms of Use, the Terms of Service, and this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you must discontinue using the Site and accessing the Services available on the Site.


There are three basic categories of information we collect:

  • Information you provide directly to us
  • Information collected as you use our Services
  • Information obtained from others (“Third Party(s)”)

Here is a little more detail on each of these categories.

Information You Provide

When you interact with our Services, we may store and make further use of the information that you provide to us. For example, to become a member we require you to set up an account, so we may collect a few details about you to create your profile, such as a name, a username, an account password, an email address where we can contact you, a phone number, gender and date of birth. You must also provide billing information (such as credit and/or debit card account information) as part of the account setup process. We may also ask you to provide us with some additional information that will be used in support of membership services, such as a profile picture or linked social media accounts.

From time to time, we may request information from Site visitors or members to allow for participation in promotions, contests, sweepstakes, offers, surveys, polls, or other engagement opportunities. Participation in these activities is completely voluntary, and you therefore have a choice whether or not to disclose this information. We may collect additional demographic, interest and behavioral data as part of these opportunities. If additional terms and conditions apply, you will see a notice at the time you provide your response.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.

Information Collected When You Use Our Services

When you use our Services, we collect information about which of those Services you’ve used and how you’ve used them. We might know, for instance, that you bought a product or service from a certain brand, saw a specific ad, or took advantage of certain offers. Of course, you’ll also provide us whatever information you send through our Services, such as shopping transactions, loyalty memberships, receipts or proofs of purchase information. We and/or our third-party service providers also collect transaction information when you use our Services including offers redeemed and travel bookings.

Here’s more detail about the types of information we collect when you use our Services:

Usage Information. We collect information about your activity through our Services. For example, we may collect information about:

  • how you interact with our Services, such as search terms, filters, which filters you view or apply, or which search queries you submit.
  • your interests in brands, products or offers available through our Services and those of our third party affiliated Services.

Content Information. We collect content you provide by using our Services or create on our Services and information about the content you provide or create, such as if the recipient has viewed the content and the metadata that is provided with the content.

Device Information. We collect information from and about the devices you use. For example, we collect information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, unique device identifiers, browser type, language, and time zone.

Camera and Photos. Some of our Services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to upload receipt photos from your camera roll unless we can access your camera or photos.

Location Information. When you use our Services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

Web Logs. Like most website operators, we log information about devices that visit our website. This information may include the browser you are using, the Internet address from which you linked to our Site, your unique advertising ID, the operating system of your device (e.g., computer, smartphone, or tablet), the unique IP address (a unique number used to identify devices on the Internet) of the computer you used to access our Site, your physical location, and usage and browsing habits.

Web Beacons. Our web pages contain "web beacons." Web beacons allow us to count site visitors that have visited a web page or opened an email that contains a web beacon and collect other types of aggregate information. Some of the web beacons that are in place on our Site are used only by us, and other web beacons are from our service providers, affiliates, vendors, and advertisers, which use this data to assist us in analyzing how our offers and Site are accessed and used.

Cookies. To help make sure you receive information that is relevant to you, our Site, our service providers, affiliates, and advertisements on affiliate sites use data "cookies." We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close your browser. We use persistent cookies to differentiate non-member visitors to the Site from registered users and members, to customize the content of certain sections of the Site, and to enable us to track and cater to the interests of site visitors, in order to enhance their experience on the Site. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your internet browser's privacy settings. Cookies help us learn which areas of our Site are useful and which areas need improvement. You may configure your browser to prevent cookies from being set on your computer. If you reject cookies, you may still use the Site, but your ability to use some areas of the Site may be limited, and you may not be able to use certain features of the Site.

Information We Obtain from Others

We may collect information about you from other users, our affiliates and Third Parties. Here are a few examples:

  • If you link your member account to another service (like an ecommerce site, loyalty program or a third-party app), we may receive information from the other service, like how you use that service.
  • Advertisers, app developers, publishers, and other Third Parties may share information with us as well. We may use this information, among other ways, to help target or measure the performance of ads.
  • We may receive information from participating retailers or merchants where a purchase was made to verify a purchase and it meets the qualifying conditions.
  • We may receive information from participating payment services to validate purchase information and associated purchase details


We may use your personal information as permitted by law, for the following business purposes:

  • for enrollment and billing purposes;
  • to verify customer membership;
  • to process and issue payments;
  • develop, operate, improve, deliver, maintain, and protect our Site, Services and products;
  • enhance the safety and security of our products and Services;
  • verify your identity and prevent fraud or other unauthorized or illegal activity.
  • enforce, investigate, and report conduct violating our Terms of Use or Terms of Service and other usage policies, respond to requests from law enforcement, and comply with legal requirements;
  • to provide customer support;
  • to permit you to participate in social sharing;
  • to perform analytics, quality control, market research, and determine the effectiveness of our websites, mobile applications and promotional campaigns;
  • to provide, analyze, administer, enhance and personalize our Services and marketing efforts. We may use this information to categorize and generalize your preferences. We may use these generalizations to identify other consumers with similar preferences and interests that may benefit from visiting our Site;
  • to inform you about our offers, brands, products, Services, promotions or events or those of our affiliates and other partners including some that may be similar to those that you have already purchased or inquired about unless you have opted not to receive such information;
  • to allow you to participate in surveys, polls, sweepstakes, promotions, contests and other promotions and to administer these activities and determine eligibility, notify winners, award prizes, file winners as required by law;
  • to provide and improve our advertising Services, ad targeting, and ad measurement, including through the use of your precise location information (again, if you’ve given us permission to collect that information), both on and off our Services. We may also store information about your use of third-party apps and websites on your device to do this;
  • to provide data marketing services to our clients, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers. Similarly, we help our clients identify and understand their customers better, by providing insights that help our clients to market and advertise to their own customers (and prospective customers). Our clients include (but are not limited to) brands and agencies and various marketing data platforms and data compilers with whom we have agreements regarding the use and protection of data (“Clients”);
  • to create online targeting audiences for us or our Clients, we sometimes create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with tech professionals, or with an interest in winter travel). When we do this, we may work with a data partner that “matches” our Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels. You may learn more about how to opt out of this and other online ad targeting in the CONTROL OVER YOUR INFORMATION Section below;
  • to provide additional marketing services to our Clients (or that they may provide to their own customers) such as: (a) help with targeting and optimizing direct mail, email campaigns, display, social and mobile marketing; (b) measuring how effective marketing campaigns have been, by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our Clients’ proprietary databases, or helping Clients to detect and prevent fraud; or (d) providing “validation” or data hygiene services, which is how companies update and/or correct their databases by verifying or removing or correcting old, incorrect or outdated information;
  • to help maintain the accuracy of the information we collect, to enable us to fulfill our products and Services, to target our communications so that we can inform you of products, services, and offers that may be of interest, and for internal business analysis or other business purposes;
  • to validate or update your address, payment card, or other demographic and lifestyle information
  • to validate the nature of a claim in the event additional information is requested from a member to support a claim made under a specific benefit provided. This may include contacting the retailer where a purchase was made to verify that an item was purchased, the amount paid, if a benefit was utilized, or if an item has been returned; and
  • for any other purposes identified or implied at the time of collection or described in this Privacy Policy.

If we have trouble processing a payment or your membership, the information may be used to contact you. When you provide us with information in connection with a particular activity or otherwise register for our Services or provide your contact information, including an email address or telephone number in connection with that activity, product, or service, you agree that this action constitutes a purchase or inquiry establishing a business relationship with us.

You consent to us communicating with you regarding future information about our Services using the information you provided to us. With your consent, we may contact you with pre-recorded calls and calls and text messages to your mobile telephone number (including use of automated dialing equipment). We may also use any information that you provide to us to inform you of other products and services we offer, including reaching out to you if you started but did not complete a product registration process (where permissible).


Our Service Providers. We may use third party service providers (which may include our affiliate companies) to help us operate our business and the Site or administer the Services and activities on our behalf, pursuant to our instructions and in compliance with applicable contractual, technical and organizational security measures. For example, we may partner with other companies to provide you member support services, travel booking services, authentication services, prevent fraud on our Services, process payments, administer our promotions, sweepstakes and surveys, perform analytics, maintain the accuracy of our databases, send emails and administer your savings or payments. Our service providers may be located outside of your country of residence, in which case that country's courts, governments or law enforcement agencies could obtain disclosure of your information in accordance with that country's laws. If you use the travel feature on our Site or select an alternative method of receiving your payouts, you are directing us to share your personal information, as necessary, with the relevant payment partner to facilitate those transactions. Any personal information we share with these partners or they collect themselves shall be subject to the partner's privacy and data security policies and at the time of your use of the services you may be asked to accept those policies and/or terms and conditions of use. We use any personal information provided to us by our service providers in accordance with the terms of this Privacy Policy.

Ad Serving. To provide us with advertising and marketing services, we partner with certain Third Parties that automatically collect Internet and network activity information about your use of the Services, such as your browsing history, IP address, pages viewed, and links clicked, so that they can use this information to serve you ads for our Services on other sites. These Third Parties may also use this collected information to draw inferences about you for their own purposes or collect personal information about your online activities over time and across different websites (in addition to our Services) to help predict your preferences and to display (and enable other third parties to display) ads to you or others. We or our Third Party partners may develop audience segments which consist of combinations of various data, including consumer location activity, purchase intent, and online and offline interests based in part on your online activity. We or our Third Party partners may offer these audience segments for licensing by third party data providers and marketing partners. Note that this Privacy Policy covers only our use of data and does not include use of data by such Third Parties. We also may obtain information for this purpose from Third Party websites on which our ads are served. For example, we may use Remarketing with Google Analytics Remarketing, Demographics and Interest Reporting and Google Display Network Impression Reporting. You may learn more about how to opt out of this and other online ad targeting in the CONTROL OVER YOUR INFORMATION Section below.

Disclosure Within Our Family of Companies

We work closely with our subsidiary and affiliate companies and may share your personal information for our internal business administration. Some of our service providers with whom we share personal information, as described above, may include our subsidiary and affiliate companies. In addition, we may also share information with those corporate affiliates. These affiliates may use the information as described in this Privacy Policy and also analyze and monitor usage and trends to improve their services and websites. Our opt-out and delete request functionality described in the CONTROL OVER YOUR INFORMATION Section below will serve to remove you from this sharing.

Announcements. We may send you Service-related announcements and emails from time to time relating to your account. These include emails such as order confirmations, renewal/expiration notices, and payment-card problem notifications. We may also send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if any service is temporarily suspended for maintenance, the delivery of a Service is delayed, or if there is some Service issue with something you might have requested, we might send you a notice. Even if you have opted out receiving marketing communications from us, please be aware that we may still contact you with these Service-related messages.

Legal Matters; Safety. We may, without your express consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you or your account as may be permitted or required by law (including, but not limited to, court order, subpoena or other legal process), or to prevent or investigate suspected fraud, violations of our Terms of Use or Terms of Service, or activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property if we believe that your information in any way relates to that threat.

Sale or Transfer of Business or Assets. In the event that we, or any of our businesses, are sold or disposed of as a going concern, whether by merger, sale of assets, or otherwise, or in the event of an insolvency, bankruptcy, or receivership, personal and non-personal information of our visitors and registered users and members may be one of the assets sold or merged in connection with that transaction. Information about our visitors may also need to be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support, or funding.


If you have an online account with us, you also may choose to cancel your membership and deactivate your account at any time. Please visit our FAQ for cancellation information. After you deactivate your account, you will not be able to sign in to our Site or access any of your personal information. If for any reason you are concerned that the personal information you provided to us is not correct and you cannot change it by accessing your account, or should you wish to have your email address removed from our mailing list or contact information changed, please contact us using the contact information provided below in the “Contacting Us” section of this policy. We will be happy to review, update, or remove information as appropriate. If you deactivate your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, resolve disputes, enforce our Terms of Use, Terms of Service, or other policies, or take actions we deem necessary due to technical and legal requirements and constraints related to the security, integrity, and operation of our Site. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties' policies. Most web browsers are set to accept cookies by default.

Personal Information Retention

To the extent permitted by applicable law, we keep the personal information you provide for the purposes indicated in this Privacy Policy, unless we retain the information longer for our legitimate business purposes or to comply with the applicable statute of limitations periods and other applicable laws or legal considerations. When we no longer have a need to keep your information, we will either delete it from our systems or anonymize it so that it no longer identifies you.


It is our intent to protect against the loss, misuse, or alteration of information that we have collected from you or received from a Third Party. We use a variety of current technologies and processes intended to protect our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities. It is our practice to use encryption whenever we receive or transmit sensitive data.

We protect the personal information within our custody or control with appropriate organizational, technological and physical safeguards. We store personal information in electronic and physical files in a manner consistent current security practices, and restrict access to records and data processing equipment, password protocols, and encryption and security software. For example, when you enter credit card information on our registration or order forms, we encrypt that information using Transport Layer Security (TLS) technology. You can easily determine whether TLS is in use by looking at the Web address (URL) in your browser window: The first few letters will change from "http" to "https" when you are transmitting information protected by encryption (the "s" in "https" stands for "secure").
However, despite our efforts, no system can completely guarantee that there will never be unauthorized access to your personal information, and your use of the Site indicates that you are willing to assume this risk. You are responsible for ensuring the security of your login credentials. Do not share your username and password with anyone.


You can unsubscribe at any time from receiving marketing electronic messages by following the instructions in the message, for example by clicking "Unsubscribe". You can also remove your information from our database so as not to receive future marketing communications or to close your account by emailing us at [email protected] or sending mail to the following address:

PO Box 290728
Wethersfield, CT 06129-0728

Please note that changes may not be effective immediately. In each event, you must clearly indicate the information that you wish to have changed or clearly indicate that you wish to have your personal information removed from our database. We will endeavor to comply with your request as soon as reasonably possible.

Please also note, even if you have opted out of receiving marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or Services we provide to you, or if you contact us with an inquiry.

If you wish to opt out of interest-based advertising, please visit!/ and!/ Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services.


Links to other sites. To the extent that hyperlinks may be utilized to access external or third-party sites, or if you come to our Site through a link from any such third-party sites, you should be aware that these external or third-party sites are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of these sites to determine how your personal information will be utilized by the proprietors of those third-party sites.

A Note To International Users. The Site is hosted in the United States. If you are accessing the Site from outside the United States, by providing your information to the Site, you are consenting to the transfer of your information to the United States for processing and maintenance in accordance with this Privacy Policy and our Terms and Conditions. You are also consenting to the application of United States law in all matters concerning the Site.

Children's Privacy. The Site is not directed or intended for children under 13 years of age. We do not knowingly collect Personal Information from individuals under 13 years of age. If you are under 13 years of age, you should not register or provide Personal Information on the Site.

Changes to the Privacy Policy. We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Site, with the "Effective Date" posted at the top of the Privacy Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, you will know because the Effective Date of the Privacy Policy will change. By accessing our Site or Services after the Effective Date, you are deemed to consent to our then-current Privacy Policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.

Applicable Law. If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy, our Terms of Use, and our Terms of Service, including dispute resolution provisions, limitations on damages, and governing law. By visiting the Site, you agree that the laws of the State of Connecticut, without regard to its conflict-of-laws principles, govern this Privacy Policy and any dispute of any sort that might arise between us or our affiliates. We participate in the Better Business Bureau's BBBOnLine Program. This means that we have committed to cooperating with BBB efforts to resolve disputes that may arise from your use of access to the Site or our products or services. Upon your request, we will agree to participate in a BBB dispute resolution process to resolve these disputes. There are limits as to the kinds of claims that the BBB will handle; call the BBB for more information. Other than for those disputes resolved through the BBB dispute resolution process, you consent to proceed pursuant to the Dispute Resolution provisions in our Terms of Use.

Your California Privacy Rights. The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. A California consumer who has joined LivePlayGo may make the following requests as relates to their personal data under the rules of California Civil Code Section 1798.100, using a process called an Individual Rights Request:

  • Access: A consumer may request, up to two times in a twelve-month period, that LivePlayGo disclose information collected about the consumer by LivePlayGo during the previous twelve months. Once we receive and confirm a verifiable consumer request, we will disclose to the consumer:
    • The categories of information that we collected about the consumer.
    • The categories of sources for the personal information we collected about the consumer.
    • Our business or commercial purpose for collecting or selling the personal information.
    • The categories of third parties with whom we share that personal information.
    • The specific pieces of personal information we collected about the consumer.
  • Correct: Once a consumer has access to their information, the consumer may request correction of their information maintained by LivePlayGo.
  • Delete: A consumer has a right to request deletion of personal information that LivePlayGo collected from the consumer.
  • Opt Out: A consumer has a right to opt out of the sale or sharing of their personal information.

Click here to submit an Individual Rights Request or contact us using the information in the "Contacting Us" section of this policy. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. In order to verify your identity, we may request that you provide us with your name, address and/or email address. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. After verifying your identity, we will generally take action on your request within 7-10 days. If we must deny your request, you will be notified and informed of the reason for the denial. You are entitled to the reasonable exercise of these rights and exercising these rights will not result in a modification of membership terms or conditions. Only you or a person (or entity registered with the California Secretary of State) that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you are an authorized agent making a request on behalf of a consumer, please contact us using the information in the "Contacting Us" section of this policy.

We will not disclose your Personal Information to third parties if we have received and processed a request from you not to do so. To submit such a request, please contact us by clicking here: [email protected]. Please note that we may continue to share your Personal Information with our affiliates, service providers, for essential purposes described above and other such circumstances.

You have the right not to receive discriminatory treatment for the exercise of your privacy rights conferred by the CCPA. Please note, however, if you ask us to delete your data, it may impact your experience with us, including your ability to participate in programs membership services which require usage of your personal information to function.

“See below for the metrics required by Section 1798.185 of the California Civil Code (CCPA)".

Consumer Requests - LivePlayGo
Reporting Period Type Number of Requests Fulfuilled (%)* Denied(%)** Avg.Number of Days to Fulfill Requests
2021 Request to Know N/A N/A N/A N/A
Request to Opt-out † N/A N/A N/A N/A
Request to Delete N/A N/A N/A N/A
* : This site fulfills deletion requests through anonymization.
** :Requests may be denied for any of the reasons outlined in the CCPA, including but not limited to fraud prevention.
These metrics are provided as required under Section 1798.185 of the California Civil Code.


Contacting Us. If you have any questions about this Privacy Policy or the practices of the Site, please visit our "Contact Us " page or write to us at:

Privacy Officer
[email protected]
PO Box 290728
Wethersfield, CT 06129-0728